Explosive Growth! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Explosive Growth! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

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Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company offers a broad selection of home services, from housekeeping to elderly care, and has built a client network exceeding a million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is aggressively expanding across nine countries in Southeast Asia.

The Southeast Asian babysitter Jakarta home services market is assessed at approximately USD 15 billion, with the housekeeping industry expanding at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this competitive market, Ayasan capitalizes on Japanese-style high-quality services and a specialized training framework to enhance its industry dominance.

“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With a notable career at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s impressive expansion is supported by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to residential services, Ayasan has built a strong track record in cleaning service Indonesia business support, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am certain that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is exploring cross-border service expansions, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en